I've just found another interesting new angle on student recruitment, this time using a virtual college fair. A number of schools and colleges in the USA arranged a virtual education fair on 6 November called EducationXpo where students could tour the exhibition area and talk to the college representatives. They could choose to be "represented" by an avatar. Colleges had their own exhibition area to show films and staff could chat to visiting students. There was also an area for students to meet each other and discuss.
According to an article in Campus Technology (Dian Schaffhauser, "Schools Take Recruitment Virtual with Online Education Expo," Campus Technology, 11/11/2008) the 12 hour event was more successful than expected and further such college fairs are on the way next year.
A film explaining the background to the exhibition is also available at the site.
It may not replace "real life" college fairs but once again it's an example of using new web solutions to provide added flexibility to the way we interact with our students and maybe reach groups who would not attend the more traditional events.