by zzub nik
But there's a darker side to all this. At this week's TED2011 conference Eli Pariser spoke on the theme of his forthcoming book, The filter bubble; that personalisation is actually making us more uninformed. It sounds so positive that filters on the net help us to find the information we really want and that our friends' recommendations influence our search results. However the tendency that Pariser sees is that we end up only seeing information that confirms our present views, what he calls our "filter bubble". Information that conflicts with the preferences of my friends and myself are simply filtered out of the search without our being aware of the process. This unconscious filtering is worrying.
If all my friends share my political views I risk only seeing search results that we all approve of. Conflicting views are quietly discarded and we can be lulled into thinking that our views are correct. We can easily filter our news preferences on the net so we need never be disturbed by uncomfortable information. We risk being trapped in our own information bubbles.
Shouldn't we be able to switch off this well-meaning filter or at least be more aware that it is there? Is the wisdom of the crowd so wise if the crowd all agree with each other?
Read more in a Mashable article Is the personalization of the web making us dumber?