|CC0 Public domain by sasint on Pexels|
My Facebook feed has changed radically over the last couple of years. There is now much more sponsored content which has moved from the right margin into the main feed and is sometimes hard to distinguish from real posts. The most worrying trend is the lack social contact. Most of my feed consists only of links these days and sometimes it's hard to find a single personal comment in the flood of links to news, articles, propaganda for various causes and of course cat photos (I'm one of very few people in the world who doesn't particularly like cats). I would like to coin the term social soapboxing, an arena where people talk at rather than with each other, all trying to convert friends to their view of the world. We all do it to some extent but I really miss the social and human elements - genuine conversation in a tone of mutual respect.
The dreams we had in the early days of the internet are fading fast. There were brave hopes of creating a platform where the world could meet and share ideas and that the more we discussed with each other the more tolerant we would become. The net would help to spread democracy, tolerance and creativity. To a certain extent it has but only in certain circles. Tragically it has also provided a platform where bullying, hate and extremism can spread freely and where dangerous lies and pure fantasy can be passed off as genuine news. The net is also now almost fully commercialised, largely controlled by massive global corporations who are monitoring and monetising our clicks. The result is that many people are now much more wary of what they post on platforms like Facebook and that could explain the lack of genuinely social content there. The best places to find social interaction are now closed or private groups where administrators make sure that groundrules are followed and remove all irrelevant advertising and soapboxing. Are we leaving the open arenas and moving towards more closed circles?
If Facebook becomes simply a channel for advertising and soapboxing then it will implode and die. I'm still there and most days I find some valuable interaction but the downward spiral seems increasingly clear. Can any other service take over Facebook's role or is there no realistic future in truly social media?