by Tracy O
The key to price is clearly exclusivity. There is a finite number of shoes worn by Elvis and the market price i high whereas his actual music, being digital, can be copied infinitely and is therefore of little value. Exclusive digital material is rarer and generally belongs to commercially locked environments such as virtual worlds. Magic powers in WoW take a long time and considerable skill to earn and that creates a demand for short-cuts and market forces come into force.
In a world of branding and exclusivity where we are happy to pay enormous mark-up prices for the right brand, I wonder if we can really appreciate free content? If open educational resources becomes mainstream, as I hope, will we still be prepared to pay for some resources and if so what kinds of services could be so exclusive? Or will all digital content become free since it is so easily copied whereas hard copy and artifacts have a price tag?
Loose thoughts and no clear answers.