|Photo by h heyerlein on Unsplash|
However, the tables are now turning from the platform serving higher education to higher education serving the platform, according to an article by Ben Williamson on the UK higher education blog Wonkhe, The platform university: a new data-driven business model for profiting from HE.
Basically student data is valuable raw material to platform companies enabling them to develop more attractive services and attract advertisers. The article offers several examples of companies who are benefiting from this model, for example the plagiarism detection platform that processes enormous amounts of student data in the form of all the essays and assignments it analyses every day. At the same time it would be extremely costly for institutions to develop and run such platforms themselves on a non-profit basis and so we depend more an more on commercial platforms. The danger, according to Williamson, is that the education sector is in danger of losing control.
Another new concept that has been discussed recently is platform literacy, mostly in terms of our individual awareness of the implications of using different social media platforms and tools. That literacy can now also apply at an institutional level in that we need to build an awareness of the affordances and implications of using external platforms for educational purposes.