Tuesday, April 19, 2016

Is free sustainable?

I use and recommend all sorts of excellent free online educational tools and resources but only very seldom am I willing to pay for the premium version. I think teachers in general are happy to use the free versions but become extremely wary of paying even small fees for the full version. Somehow there is the feeling that everything on the net should be free and there is little thought for how the people who create the tools and services are going to support themselves. Giving away something for free sounds wonderful but how do you pay for development, support and simply making sure that it keeps working? Unless the product is supported by government funding or a benevolent financier it won't take long before you have to work out a business plan. But why should we pay when there is always a free version somewhere out there?

This issue is raised in an article on EdSurge, What Does Free Mean? questioning why educators are so reluctant to pay for a tool or service they use regularly. If we base so much of our teaching on free services there's no guarantee they will still be there next year, or even next week.

Many edtech products are cloud-based, but that doesn’t mean the companies that build them run on air. Educators should recognize that free tools may not survive for long. Without fully understanding how free tools are sustained, they run the risk of adopting and relying on technology that may change significantly—or not exist in a year’s time.

I freely admit that I have a lot of material stored on free accounts that could easily go up in smoke any time. Over the years a few of them have suddenly decided to become pay services since the freemium model simply wasn't sustainable. The result was that I had to move my material as fast as posible to another, free, service. But if our favourite tools are going to survive they need a sustainable business model and in the end we are going to have to pay something for them, unless they come from the likes of Google or Facebook where it is often claimed that you are the product. The article argues that schools and colleges need to consider costs for digital tools in the same category as more traditional tools for the classroom like textbooks, paper, pens and so on. Educational software is a vital element in teaching today but since we mostly use the free versions it never shows up on the expenses list and therefore is undervalued and taken for granted. Things that cost are seen as more valuable.

I believe teachers should be empowered to have more say in what technology tools are purchased. They should be allowed to advocate for the tools that work in their classroom - and perhaps even be given a budget for making purchasing decisions. ... This sort of empowerment can change teachers’ mindset about paying for the tools that will, in the long run, also help support the work of entrepreneurs that are developing them.

Maybe it's time to consider paying for the services we appreciate because if no-one does so they may disappear, taking our content and ideas with them.


  1. Ouch - you touched a tender spot there... Yes, we do need to think seriously about this, both when we use these excellent resources ourselves, and when we recommend them to others. A sort of middle way might be found if universities or departments stepped in and offered a range of resources, for which they took the licence costs, as seems to be the case at the University of North Carolina, cf. http://edtechmagazine.com/higher/article/2016/03/unc-launches-app-store-educators
    though I'm pretty sure that this would leave many people dissatisfied that their particular favourites would be lacking, and they'd be (and I'd be!) off looking for alternatives.

  2. Or maybe giving each teacher a small budget to use as they wish.