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I worked for about 15 years in corporate training and the courses I taught were between one and three days and held at training centres och hotels around the country. They had specific objectives and were rather heavy on content. It was an expensive business transporting people from all over the region to a central location with hotel accommodation, time off work and expenses to consider. My courses would have easily fitted an online format but in those days the internet was young and training centres were fully booked. We did try to save money by making me the most mobile element of the courses, visiting most cities in the country regularly so that local people would not have far to travel. But it was still an expensive business.
The expense and time of bringing together groups of employees for in-person training is exorbitant in comparison to high-quality online versions. Air travel, hotels, windowless conference rooms and convention centers, the risk liability of group training events and, frankly, the poor quality and unmeasurable outcomes of in-person corporate training have always been complaints. These complaints are greatly amplified now in comparison to the online alternative.The online alternative, if well designed and flexible, is clearly the way forward in the corporate sector but does this translate to universities and colleges? The article is fairly confident that even here there will be a demand for greater flexibility and much more online opportunities
The vast majority of traditional age students (and their teachers and parents) still greatly desire returning to the classroom and campus. But the education consumer is also quickly splintering into many new archetypes. And those will include traditional age students who will gladly shift to fully online and hybrid degrees in exchange for lower price points, faster completion and the ability to work while doing so. Students will simply have more options to choose from and decisions to make regarding their preferences for in-person vs. online. In the corporate world, though, the decision has already been made.Online education will certainly be taken much more seriously by universities in the future and there will be a greater flexibility in terms of access, pace of study and blend of online and campus study. However, there is still a need to offer the coherence of a three or four year full-time degree that cannot be replaced by stacking many short online courses according to the student's preferences. The full campus experience involves so much more than the sum of the different courses, it involves networking, being part of a learning community and a social context. Higher education needs to diversify but the campus core is still unlikely to be threatened.