Non-commercial social networking - a safe haven in a world of insecurity and surveillance?

"Storm" (CC BY-NC-SA 2.0) by Derwisz

With so many of our social media tools controlled by multi-billionaires and thriving on our personal data, it's no surprise to find that more and more people are opting out. In the wake of Elon Musk's takeover of Twitter there has been a significant rise in subscriptions to Mastodon, the non-profit open source alternative. This week, the European Union's European Data Protection Supervisor announced the pilot testing of two new platforms, EU Voice and EU Video, that are open source and meet the data privacy conditions set down by GDPR (General Data Protection Regulation) and the Schrems II ruling (EDPS launches pilot phase of two social media platforms). They are based on existing non-commercial social platforms, PeerTube and Mastodon, and are now being pilot tested by a number of EU agencies. Wojciech Wiewiórowski, EDPS, makes the case for this initiative:

With the pilot launch of EU Voice and EU Video, we aim to offer alternative social media platforms that prioritise individuals and their rights to privacy and data protection. In concrete terms this means, for example, that EU Voice and EU Video do not rely on transfers of personal data to countries outside the European Union and the European Economic Area; there are no advertisements on the platforms; and there is no profiling of individuals that may use the platforms. These measures, amongst others, give individuals the choice on and control over how their personal data is used.

I hope this initiative succeeds. I love social media but find the present set-up increasingly distasteful and long for the opportunity to enjoy the benefits of networking without commercial exploitation. 

In addition there is now a growing number of open source social platforms that are interconnected under the banner of Fediverse. This means that if you belong to one platform you can interact with members of other platforms seamlessly even if you are not a member of the other platforms. Similar to using e-mail or good old telephony; you can contact anyone thanks to common standards. The video below explains the concept quite nicely.

Here's a film about PeerTube, offering a safe alternative to YouTube and Vimeo for posting video material.

Of course these communities are dwarfed by the commercial giants but maybe, just maybe, the tide could be turning as more people realise that you can be social without accepting tracking, profiling and exploitation. The idea of interconnected communities is so obvious that I wonder how we have been duped into accepting the commercial walled gardens as normal. I wish I could say that I have moved my digital activities over to Fediverse, but the fact is that I have so many valuable contacts, groups and communities that are only on Facebook, Twitter etc and don't want to lose them. My contacts on Mastodon number only a handful compared to Twitter. I also wonder if people really want security and protection and that the attraction of the commercial platforms is that absolutely everything and everyone is there, from the sublime to the ridiculous and beyond. Don't underestimate the thrill and fascination generated by all the insane  photos and film clips available on YouTube, Facebook, Instagram and TikTok, even the vitriolic comments that follow. Maybe it's the crazy stuff that keeps us scrolling. Will we be equally fascinated by a nicely organised and clean version, no matter how secure and respectful it may be?

 Of course I welcome an alternative to the insanity and surveillance but although it may only become a niche phenomenon, it's a vital safe haven for those of us who need to find a safer and more respectful part of the internet to live in. I don't see the giants being felled any time soon by the power of open source, but's what's important is showing that there are other ways of organising how we communicate on the internet and that big tech is not the only solution.